The Fountain Trust Company
Visual Identity
The Fountain Trust Company has been open for business since August 23, 1903, in Covington, Indiana. It is a local, family-owned bank with a rich history earning the reliable, trustworthy reputation it holds to this day. I was commissioned by the client rejuvenate their visual identity by revamping their logo and visual graphics.
About the Brand
Discovery:
To help create and establish the visual identity, we took a look in the past to find the pillars of the business. A cornerstone of The Fountain Trust Company is the fountain in Covington, Indiana. It has been an essential part of their name and logo since the beginning of the business. When creating the mark, it had to communicate credible, proven, and dependable. These words were repeated by the president and employees when talking about their business.
